Ultimate Nature Food Project Proposal Assignment

Ultimate Nature Food Project Proposal - Assignment Example The company has diversified its services to include stocking and supply of health supplements. The idea behind the formation of the company was initiated by three entrepreneurs who are graduates from different Universities. During its startup, the company had only a handful of workers. The working force has since increased with the gradual growth of the business. The company was co-founded by Thomas Welbeck, Daniel Frasch, and Rebecca Roberts. Mr. Wellbeck is a Harvard graduate, holding a degree in economics. Frasch and Roberts are graduates of Yale University. They both hold master’s degree in management. The three are the directors of the Ultimate Nature Food. The company has added staff members that oversee the managerial operations on behalf of the directors. The members include James Rafaela, Lorna Randon, Collins Dale and Wayne Weldon. The members hold different degrees from different universities in the United Kingdom. The company operates under the guidance of the laws enacted by the UK government to control business activities (Baourakis 125). The business startup capital was raised through individual efforts and grants provided by the Prince’s Trust. Part of the initial capital raised by the founders was used in acquiring a building that housed the first offices of the business. The startup capital has been used in st ocking produce and conducting viable market research. The company was formed following a preliminary investigation that was conducted to determine a business venture that was considered a potential market opportunity in the city of Brixton. Though the business was established when other market players providing the same services as Ultimate Nature Food were in existence, the idea behind the formation of the company was based on the need to provide quality products at a satisfactory price.